The competition to get your website, blog or internet-based product is pretty ferocious. Most companies automatically assume that the only way to market your website is online, but in a lot of cases, this is redundant and limited. Sure, with SEO, backlinks and the phenomenon of social networking platforms, online marketing is huge and don’t get me wrong, this kind of advertising is a valuable and important part of marketing your business. But there was a time before the internet when creative advertising alternatives were the only way to get your name out there. So here are a few way that looking back to more traditional advertising can get your website into the popular business consciousness.
Ambient Advertising
This is still the most and thus prevalent way of advertising, and involves turning the world around your prospective clients into an online advertising space. Nobody spends all of their time at their computer, and you need to target the world outside in a unique and powerful way in order to grab peoples’ attention. Take note though that this does not include headlines on street poles or banners over roads - what I’m talking about here is niche marketing that makes people aware of the existence of your website without throwing it in their faces. This is environment-based advertising. Feature an ad on a park bench, or build up a sequenced ad that develops on public stairs. Pillars in subway stations, interactive floor ads - the options are limitless, and this is a great way to subtly invade the clients Read the rest of this entry »