to do any of your website marketing, you'll need to do keyword research. There are a few tools that can help you here also. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be concentrating on in your marketing.
Videos are a very effective way to push your internet site today. YouTube is the hottest but there are many hundreds of other video sites where you can upload your videos.
Another of the solid web site promoting tools to plug your business is the press release. Many online press release sites are free and you can upgrade to get other services like having the release written for you and keyword optimized.