As to do any of your website promoting, you will need to do keyword research. There are many tools that can assist you here also. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be focusing on in your selling. Videos are an extremely efficient way to plug your website today. YouTube is the hottest but there are countless hundreds of other video sites where you can upload your videos.
Another of the solid website selling tools to market your business is the press release. If done correctly, a press release can get you speedy attention, leads and sales.