You must keep in the forefront of your thinking the goal of the article is to make them wish to go to wherever it is you need them to go or to take the action you need them to take. Almost all of the time an article is going to have the objective of making them click a link so they can go to another site where you ask them to buy. The beginning and end of a marketing article is wonderfully significant. The start of the article has to make them want to read the remainder of the article all the way to the end. It has to lay out what would keep you interested. Ask yourself what is it that I'm going to say and would this really keep my interest. What would capture my attention? Look at other articles and see what it is that catches your eye and use that for inspiration. The end of the article has only 1 purpose, and that is to make them follow your lead. You have got to not only give the reason to click on that link or follow your chosen plan of action for them, you've got to ask them to do it. A link on it's own will not often get clicked. Folk wish to be asked or told what to do. For them it is truly exciting as you are giving them what they want. .information about something that is important to them. If you can talk to a pal cleverly about something you have a mutual interest in, then you can write a promoting article naturally.