One of the first basic rules of succeed with an autoresponder and using it effectively is to acknowledge your new subscribers. Always be very clear about what they can expect in your newsletter, and then be consistent with delivering on that promise. Remember, make your subscribers feel special and they will respond to you positively.

If you time things right, you can make a killing using certain types of coupons in your emails that are related to time sensitive offers. You can easily add this in to an email without any kind of presell copy.

One out of the box approach is to make use of daily emails in which you give them something like a tip or joke, etc. This can easily be tested with certain markets, and maybe just create a months worth of emails and see if people stay on the list. Regardless of what you test, if you are consistent with building a good relationship with quality information, then that will help to keep the unsubs down.

You can really become highly successful with your autoresponder, and it all begins with taking action and then just testing. Make no mistake about the power of list marketing to propel you to success if used the right way. A good autoresponder service is not expensive, but be sure to use it properly so it is worth your time and money.

If you are an affiliate marketing amateur, start out promoting something you are familiar with and, even better, something that has interest for you. As you get more experienced, this aspect will not be quite so important -- you will be able to promote things that you know nothing about or care nothing about and still achieve success - but in the beginning, it helps to start with something you will be committed to as you go through your learning process. Keep under consideration that taking this route may not end up as the best converting method or gain you the highest commissions, but it'll be easier for you to build a site and to stay with what you are working on.